BUSINESS
INTERNATIONALIZATION
AND TRADE PROMOTION
PROGRAM

Modality: Online

Investment:

$349

Modality: Online

Learn with international experts how to digitalize your business and Increase your export sales.

Inicio: 28- september-2021

Duration: 16 hours

Learn with international experts how to digitalize your business and Increase your export sales.

Comprar More information

Registro completado con éxito

Gracias por tu interés en EDES Business School.

Register your data for more information

Registro completado con éxito

Gracias por tu interés en EDES Business School.

Register your data for more information

ABOUT THE PROGRAM

Optimize your performance in online channels for immediate results. This course helps you to develop your digital marketing strategy and understand the key success factors for a converting website, high ranking in Google and effective social media. The course is packed with sector specific good practices from companies to learn from. At the end, you will have your improvement plan and quick wins ready.

The main requirement of this program: English sufficiency B2 (comprehend, read, and speak English in business related topics). Classes and academic material 100% in English.

International Strategic Partner

Globally Cool is an independent consultancy with key services in the development and promotion of export strategies. Globally Cool (GC) was established in 1999 and is based in the Netherlands. GC specializes in export marketing management, international trade information and trade promotion. More than 10,000 businessmen and entrepreneurs in several countries around the world have received training and technical assistance from their consultants.

TARGET GROUP

The course is tailored to general managers, (digital) marketing managers and marketing executives of companies that aim to export or are already experienced in exports and who want to increase their export sales by improving their digital marketing.

METHODOLOGY

100% Online.

  1. 1. Real cases from key export sectors are used to demonstrate good and bad practices to inspire and make the learnings as concrete and tangible as possible.
  2. 2. The training is action oriented with assignments and self-assessments after each module.

CONTENT OF THE PROGRAM

PHASE I
MODULE 1: MARKET TRENDS AND CONSUMER BEHAVIOR IN THE NEW REALITY

• Global market trends

• Market niches

• Changes in consumer habits

• Importance of e-commerce

PHASE I
MODULE 2: THE COMMERCIAL OPPORTUNITIES IN THE NEW NORMAL REALITY

• How to select the right export market for your product

• Global consumer demand

• Finding the ideal buyer

• Selling strategy

PHASE II
MODULE 1: CONVERTING WEBSITE VISITORS INTO CLIENTS

• Your optimized homepage

• Calls to action, about us and product pages

• Usability success factors

PHASE II
MODULE 2: HOW TO BE FOUND IN GOOGLE

• Search engine optimization: How does it work

• Content and keyword strategy

• Success factors for a high ranking in Google

PHASE II
MODULE 3: SOCIAL MEDIA:CONNECT. ENGAGE. DRIVE.

• Inbound marketing and your social media strategy

• Build authority and connect with buyers in LinkedIn

• Facebook and Instagram forbusiness

PHASE II
MODULE 4: SOCIAL MEDIA TOOLS AND YOUR DIGITAL MARKETING STRATEGY

• YouTube and practical tools for social media management

• Towards a digital marketing strategy

CERTIFICATION

Certificate of approval of Business Internationalization and Trade Promotion Program, awarded by EDES Business School with and our partner Globally Cool.

PAYMENT METHODS

You can make the payment in any bank or with your favorite credit card. We have deferred plans up to 6 months interest free.