Optimize your performance in online channels for immediate results. This course helps you to develop your digital marketing strategy and understand the key success factors for a converting website, high ranking in Google and effective social media. The course is packed with sector specific good practices from companies to learn from. At the end, you will have your improvement plan and quick wins ready.
The main requirement of this program: English sufficiency B2 (comprehend, read, and speak English in business related topics). Classes and academic material 100% in English.
International Strategic Partner
Globally Cool is an independent consultancy with key services in the development and promotion of export strategies. Globally Cool (GC) was established in 1999 and is based in the Netherlands. GC specializes in export marketing management, international trade information and trade promotion. More than 10,000 businessmen and entrepreneurs in several countries around the world have received training and technical assistance from their consultants.
The course is tailored to general managers, (digital) marketing managers and marketing executives of companies that aim to export or are already experienced in exports and who want to increase their export sales by improving their digital marketing.
• Global market trends
• Changes in consumer habits
• Importance of e-commerce
• How to select the right export market for your product
• Finding the ideal buyer
• Selling strategy
• Your optimized homepage
• Usability success factors
• Search engine optimization: How does it work
• Success factors for a high ranking in Google
• Inbound marketing and your social media strategy
• Facebook and Instagram forbusiness
• YouTube and practical tools for social media management
Certificate of approval of Business Internationalization and Trade Promotion Program, awarded by EDES Business School with and our partner Globally Cool.
You can make the payment in any bank or with your favorite credit card. We have deferred plans up to 6 months interest free.